In a world where social media and Google reviews influence public opinion, reputation management is a vital business practice. While it is not possible to control everything that is published on the internet, brands can control what they show and what they say about themselves. However, it is important to remember that reputation management is all about managing sentiment and visibility, and individual perceptions and cognitive biases have tremendous power. These factors can be influenced by search results, past experiences, and more.
How important is a online reputation management?
Reputation Managment, customer experience is even more important. Studies have shown that people tend to stick with brands they like and trust. This is partly due to the fact that consumers are less price sensitive and more willing to spend more money if they feel good about a brand. According to a recent survey published in Harvard Business Review, 64% of consumers cited shared values as a main reason for staying with a brand. But a single misstep or bad publicity can sabotage these relationships. Fortunately, reputation management tools and services can help minimize the impact of this kind of negative publicity.
Online reviews can have a significant impact on search engine rankings. For example, Google’s search algorithm takes into account the star ratings for each business in its results. If you have many poor reviews, it is unlikely that your web page will get higher rankings. It is also important to pay attention to reviews on third-party sites, like Nextdoor. And if you work in the healthcare industry, you’ll want to pay special attention to sites like Healthgrades and RateMDs.