What to Expect from Beauty in 2022

From a new hair trend to a brand that addresses a hidden issue, here’s what we can expect to see from the industry this year.
Digital Syndication: Vintage Sneakers by Celebrities it’s a gold-plated locket featuring a luxe lipstick or a beauty kit complete with monogrammed brushes, the idea of gifting beauty products has gone big this year.

2022 Beauty Forecast: From Skincare Breakthroughs to Makeup Must-Haves!

It’s a reminder that consumers are looking for more than just high-quality products, they’re also expecting brands to have a purpose and be ethical in their practices. In beauty, this means embracing inclusivity, highlighting diversity and supporting women in the beauty industry. For example, Black beauty influencer Dija Ayodele launched a skincare book this year that is both a practical resource for skin care and an education in how to support Black and POC aestheticians. Meanwhile, skincare brands like Briogeo and Ouai are introducing product formulations that help treat issues like telogen effluvium and covid-related hair loss.